Transparency revisited: Mark Cuban’s blog

A lot of people have been talking about this Business Week article, “Blogging With the Boss’ Blessing“; it discusses the idea that businesses gain mindshare by revealing more details of their internal operations, or becoming more “transparent”. As Doc Searls points out, Mark Cuban is setting the bar for business transparency with his blog. It’s no surprise that folks like Scoble are noticing and commenting on the fact that Cuban is completely transparent, but there’s one interesting aspect of Cuban’s blog that I haven’t seen widely mentioned: where are his posts about HDNet? HD programming is a nascent market segment, and HDNet is doing some big deals (including rebroadcasting NBC’s Summer Olympics coverage). Could it be that his good business sense prevents him from airing his dirty laundry in an area that’s still highly competitive? Maybe he’s more interested in the Mavs (always a possibility!), or maybe he thinks no one’s interested in HDNet except for a few geeks. I don’t know, so I asked him.
Update: Wow, that was fast: an almost-instant response from Mark. Short and to the point: “Not much new or interesting to say about HDNet… we get the best programming we can, we play it…” Fair enough. Thanks, Mark.