I got a “press release” from a company called Mayo Communications. Here’s an excerpt so that you can decide whether they’re a good firm trying to rep their client, or a despicable bunch of ambulance chasers who are using a tragedy to drum up PR. I’ve redacted the client’s name to avoid giving the publicity they so avidly sought.
“Be More Alert And Report Suspicious Acts Says
Nation’s Top Counterterrorism Expert XXX
***
“Suspicious people covertly photographing metro railway and trains have been observed and reported in major cities across the nation – from Los Angeles to New York,,” said XXX, CEO, YYYY.
Los Angeles, CA (July 7, 2005) — “The typical terrorist attack is planned months to years in advance,” said XXX, CEO & Founder XXXXX, ZZZZ, reacting to four explosions that rocked the London subway and tore open a packed double-decker bus during the morning rush hour Thursday. The deadly explosive terrorists’ attacks injured more than 700 people left more than four dozen people dead.
So, these folks used the occasion of a terrorist bombing to hype their client (the “nation’s top counterterrorim expert”). Here’s what I wrote back to them:
It is difficult for me to express my distaste for your use of the London bombings as a vehicle to pimp the “expertise” of your client, the alleged “Nation’s Top Counterterrorism Expert”. Your mail makes your firm out to be sleazy opportunists of the worst sort. (As a side note, you really should run your press releases through a proofreading pass; it contains a number of grammatical and typographical errors).
I would rather eat an old shoe than use any of my publication venues to give your client free publicity– but you can bet that I will tell my readers and listeners that, within hours of the London bombings, I was contacted by a PR firm seeking commercial advantage for their client on the bodies of London’s dead.
It’s popular for people to claim that corporate bloggers like Microsoft’s Robert Scoble threaten the conventional PR industry. I can only hope that there’s some truth to that claim.
Update: I got an (unsigned) response from Mayo. It seems pretty clear that one of us doesn’t get it, and I don’t think it’s me:
Everyone has an opinion, unfortunately not everyone agrees with you! but I will remove you from our list since you biggest challenge is deleting emails.
FYI. Time Magazine along with other more important trades are running the story in Monday’s issue. hope you sugar coated your shoes, too.
Nothing like compounding an initial error by being arrogant and antagonizing the people to whom you’re evangelizing your customer. Is this representative of what other PR firms are doing for their customers? I sure hope not.