Watching what you eat

From this morning’s New York Times, a fascinating article on Dr. Brian Wansink, a professor at Cornell who studies food psychology . No, he’s not a dietician; he’s a marketing professor. He studies factors that influence what, and how much, people eat. Check out his popcorn experiment for a sample of his findings. He also has a new book out, Mindless Eating: Why We Eat More Than We Think, that I’m just ordered from Amazon– sounds really, really interesting. (Sample: if M&Ms all taste the same, why will people eat more of the colored ones?) (nb. Dr Wansink has a blog, but it’s worthless so far.)