In 2003, I blogged about why 3sharp chose to make donations to SmileTrain in lieu of giving our key customers some kind of food gift or tchotcke. This year, the same reasoning applies, in spades– instead of a transient goodie of some kind, we chose to make donations in our customers’ names to the New Orleans chapter of Habitat for Humanity. I haven’t figured out what I want to do for my own customers, but I think something similar is probably the best way to both thank them for their support and to do something worthwhile.

Good call!