Lots of discussion about Autolink, which is good. So far, though, I haven’t seen very much discussion around Adzilla. Their white paper for service providers describes their services for stripping banner ads (and other ad-related content) and letting the ISP insert its own ads. Yikes. I can’t imagine that content providers are going to be too happy about that. Imagine going to CNN.com and seeing locally-inserted ads from your cable modem provider.
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I take anything from the Adzilla website with a grain of salt. A large portion of the leadership team and key personnel are graduates of the GT Group Telecom school of bad management (out of control burn rate, mismanagement, no accountability). The bios are a joke and don’t reflect the magnitude of their incompetence.
As for the business, I notice Google is valued higher (07/05) as ever so the analysts don’t see this Adzilla technology as a threat. Researchers are aware of Adzilla and the other more powerful emerging technologies, so they conclude that Adzilla and the others are no threat (ie: going nowhere).
I suspect this company is more about building up hype with dubious newsreleases, trying to raise valuation, then selling whatever they have developed to a larger entity to enrich the original investors.
The 90’s are over, people are much smarter than when this team had money thrown at them in telecom, vacant newsreleases don’t cut it anymore…pathetic.
This firm will go nowhere, after all who wants the upstream service provider to treat the presentation layer of the service. To me, this introduces huge issues of privacy and latency. Besides, when I go to a website like CNN, I don’t want to see ads for the corner pizzeria, I get enough of that junk in the mail.
I would go out of my way to find an ISP that DOESN’T use this technology.
Sincerley, I sense another GT Group Telecom scam.