What would Jesus drive?

From the Detroit News:

Car buyers in four states will soon hear a religious appeal to their environmental conscience: “What would Jesus drive?”
A Pennsylvania-based environmental group is planning television advertising in North Carolina, Iowa, Indiana and Missouri to urge consumers to park their pollutive SUVs — Jesus would prefer a cleaner auto, the group contends.

I love this! Seriously. Christians are supposed to be about their Father’s business, presumably helping to make the world a better place. This effort strikes me as quixotic but interesting, because it makes a faith-based appeal to people to be more environmentally– and in the US’ case, socially– responsible.